This comparative and cross-disciplinary study examines the origins and consequences of pre-1930 beliefs that advertising harms society. These surprisingly well-developed beliefs stimulated enduring regulatory restraint upon advertising and formed the foundations of present critical thought. They have important implications for current macromarketing.
No takes yet. Share an insight, caveat, or question.
Fullerton et al. (1986) studied this question.
Synapse has enriched 5 related papers. Consider them for comparative context: