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This research paper examines the impact of sustainability and circular economy principles on the perceptions of the fashion industry among young consumers in Jamshedpur. It presents findings from a survey conducted with students of Mrs. KMPM Vocational College, aiming to describe their behaviour regarding brand awareness. Additionally, the paper provides a descriptive analysis of the circular economy's relevance to the entire sample of respondents in Jamshedpur. The study aims to highlight potential research issues in the fast fashion industry from both supplier and consumer perspectives.
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Utpal Kumar Chakraborty (2024) studied this question.
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