Use of Big Data among academic librarians in Pakistan: an empirical analysis based on the technology acceptance model (TAM)

The study investigated the adoption of big data among academic librarians in Pakistan using the Technology Acceptance Model (TAM). The study examine key determinants of TAM such as perceived usefulness(PU), perceived ease of use (PEU), perceived interaction (PI), attitude, satisfaction (SA) and intention to use (IU). An online questionnaire was shared with 380 academic librarians. 340 filled the questionnaire and data were analyzed using SPSS and SmartPLS. Findings show that PU, PI and SA significantly influence attitude and Intention to use. Attitude was the strongest predictor of IU. The findings offers practical implications for effective big data implementation in academic libraries.