This essay introduces and defends a new analysis of prudential value. According to this analysis, what it is for something to be good for you is for that thing to contribute to the appeal or desirability of being in your position. I argue that this proposal fits well with our ways of talking about prudential value and well-being; enables promising analyses of luck, selfishness, self-sacrifice and paternalism; preserves the relationship between prudential value and the attitudes of concern, love, pity and envy; and satisfies various other desiderata. I also highlight two ways in which the analysis is informative and can lead to progress in our substantive theorizing about the good life.
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Stephen Campbell (2013) studied this question.
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