Measuring lift quality in database marketing

article Measuring lift quality in database marketing Share on Authors: Gregory Piatetsky-Shapiro Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MA Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MAView Profile , Sam Steingold Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MA Xchange Inc., One Lincoln Plaza, 89 South Street, Boston, MAView Profile Authors Info & Claims ACM SIGKDD Explorations NewsletterVolume 2Issue 2Dec. 2000 pp 76–80https://doi.org/10.1145/380995.381018Online:01 December 2000Publication History 32citation403DownloadsMetricsTotal Citations32Total Downloads403Last 12 Months20Last 6 weeks2 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my AlertsNew Citation Alert!