This study examines the psychometric qualities of two measures of scripts for a consumer event. A laboratory experiment in which the measures' reliability and validity were evaluated produced some questions about the stability of retrospective self-report measures. However, the results were generally encouraging for the psychometric properties of an alternative measure employing a recognition task. We suggest further development of this measure to facilitate large-scale investigations of script-based processing in the consumer context.
No takes yet. Share an insight, caveat, or question.
Smith et al. (1985) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: