Rural and remote SMEs’ innovative behavior: Is it in the genes or location? An examination of entrepreneurial traits and characteristics

Remote rural businesses have a higher developed form of innovative ability that gives them an innate sense of survival over rural businesses. Innovation and its use within a remote rural environment, is more highly developed with these geographically located businesses. Entrepreneurial characteristics/traits establish a value in relation to the level of innovative capability/ability. Remote rural SMEs have a better understanding of strategic awareness in relation to their customers.