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Sex differences in smoking motivation were evaluated. It was hypothesized that women smoke to satisfy power wishes, whereas men smoke for the comforting regressive body sensations involved. The hypotheses were evaluated by an objective analysis of themes in the stories related by men and women in response to pictures of people in smoking situations. Support was found for the importance of power motivation in the female smoker; but not for the importance of regressive comforting experiences in the motivation of the male smoker. Signficant exploratory findings appeared concerning the role of masculinity-femininity in smoking behavior within sex groups.
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Jerid M. Fisher (1976) studied this question.
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