In the European economy weakened by financial crisis and increasing global competition in business the sustainable business approach is considered to be the best solution. For many Romanian companies growing green is still a challenge. In this respect, the study's aim is to draft a model of green investments approach having in view eight sustainable relevant drivers and the underlines the implications of the green investments approach. The paper concludes with several recommendations for organizations necessary to move on from passive actions to active approach regarding the green investments in Romania.
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Doval et al. (2014) studied this question.
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