The purpose of the present study is to examine the practice of planning engaged in by small-scale retailers and to determine if the activities of planners can be distinguished from those who do not report the presence of formal planning. In addition, another objective is to determine the impact of planning on performance as measured by both sales and profits. Implications of the results of the study are discussed, and directions for future research are given.
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Gable et al. (1987) studied this question.
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