Noncommercial Religious Radio Stations and the Web

Radio stations representing various programming formats throughout the United States have established a presence on the Web, and noncommercial religious radio stations are no exception. This study surveyed managers of those stations in the U.S. to examine their perspectives about the uses, perceived benefits, problems, and goals of their stations' Web sites. The study found that managers viewed their sites as a means of enhancing communication between the station and its audience. Few respondents indicated that increasing donations was a goal or perceived benefit. Less than half of the managers indicated their station streamed programming on the Internet.