PulseTrendingJournal ClubResearchersJournalsExplore
Instagram
HomeTrendingJournal ClubExplore
Synapse
⌘+K
Synapse
August 4, 2026Journal of Hospitality and Tourism Technology

The use of artificial intelligence (AI) in tourism employment: employees’ perceptions and business strategies

View Full Paper
Ask AI
Bookmark
Share

Authors

ÖKÖzgür KızıldemirÜŞÜmit ŞengelMÇMuzaffer Çakmak

Discussion

Loading...

Member takes

Overview

Mixed-method study explores AI's influence on career choices in tourism workers, suggesting strategic solutions.

Key Points

  • The study examines how artificial intelligence affects career decisions and employees' perceptions in tourism.
  • Mixed-method approach using data from 423 tourism employees and interviews with 25 managers
  • Survey collected from employees in accommodation, food and beverage, and travel sectors
  • Interviews conducted to gather insights on managerial perspectives and strategies
  • AI risk perceptions significantly influence tourism employees' career decisions
  • Professional motivation and anxiety mediate the relationship between AI perceptions and career choices
  • Tourism sub-sectors are exploring strategies like technology investments to address employment challenges

Cite This Study

Kızıldemir et al. (2026) studied this question.

synapsesocial.com/papers/6a71993fc47350ef8e494bf0https://doi.org/10.1108/jhtt-07-2025-0560
View Full Paper
Ask AI
Bookmark
Share