Curricular Offerings in the Nonprofit and Service Areas in Marketing Departments

The past ten years have witnessed a broadening of the definition and concept of marketing. After much debate, it has generally been agreed that the marketing pro cedures and techniques developed for profit organizations are applicable to non profit and service organizations as well. This article discusses the results and im plications of a two-part study conducted to determine the extent of formal course offerings in the areas of nonprofit or service marketing nationwide.