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May 1, 2020Journal of Distribution ScienceOpen Access

An Empirical Study of the Korean Telecommunication Market and IoT Smart Home: Effects of Bundling Strategy on Consumers’ Responses

Ho-Ik Kim Han-Min Kim Minhwan Lee

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Abstract

Purpose: This research focused on the fact that the Internet platform is integral to IoT products such as Smart home and studied consumer buying...

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Kim et al. (2020) studied this question.

synapsesocial.com/papers/6a71a0d66c240de38cdc2fc9 https://doi.org/10.15722/jds.18.5.202005.15

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