This research explores the complementary factors to servitization and firm performance. The management capabilities mediate, significantly impacting the firm’s performance. The competitive strategy is used as a moderator to enhance the servitization phenomena. A sample size of 236 medium to large manufacturing firms operating in different provinces of China. The study results show that management capabilities fully mediate the relationship between servitization and firm performance, and competitive strategies positively moderate the relationship between servitization and management capabilities. Firms must understand the local environment of China and have competent management skills to develop a competitive strategy for servitization to be successful.
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Ajmal et al. (2023) studied this question.
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