Impartiality is not fair: Toward an alternative approach to the evaluation of content bias in news stories

Historically, impartiality has been imposed as the norm of professional journalism. Yet, be it conceived in terms of non-partisanship or balance, it offers a limited approach to the evaluation of the quality of news. This article revises the traditional approach to bias: As neutrality is impossible and truth does not lie in the middle, accuracy is better served by fairness than by a delusive position of impartiality. An alternative model promoting fairness is thus proposed, which is based on the criteria of consistency and justification of position-taking. Based on the work of socio-linguist Labov, this model is not without methodological challenges. We apply the model to a newspaper article for illustrative purposes and as a starting point for discussion, showing that, unlike impartiality, fairness is altogether an attainable and desirable standard.