Key result
Popular WeChat cardiovascular articles fail to provide tailored health information for the Hui minority.
Why the study?
Cardiovascular diseases are a leading cause of death in China and the Chinese Hui minority has a high prevalence of cardiovascular risk factors, motivating investigation into whether WeChat official account articles target this population.
Despite a high prevalence of cardiovascular risk factors among the Chinese Hui minority, highly circulated WeChat official account articles on cardiovascular diseases completely lack culturally tailored health information for this population.
Popular WeChat CVD articles omit Hui-tailored content; leaves open whether culturally adapted materials may improve engagement in this high-risk group.
In this study, we focus on the information available in WeChat official accounts about cardiovascular diseases (CVDs), which are a leading cause of death in China. We are particularly interested in information targeting the Chinese Hui minority people, who have a high prevalence of cardiovascular risk factors (CVRFs). Our exploratory research therefore investigates whether and how the articles on WeChat official accounts are targeted at the Hui people. We used a qualitative approach to analyze 108 articles. Two related themes emerged: descriptions of how to live a healthy life; and explanations of CVDs and CVRFs. Traditional Chinese medicine likewise surfaced from the analysis as a specific and unique theme in the Chinese social and cultural context. Despite the high prevalence of CVRFs among the Hui, none of the articles included information tailored to them.
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Yang et al. (2021) studied Cardiovascular diseases and cardiovascular risk factors (n=108). WeChat official account articles on cardiovascular diseases was evaluated on Presence of cardiovascular disease health information tailored to the Chinese Hui minority and emergent thematic content. Qualitative content analysis of 108 highly circulated WeChat official account articles on cardiovascular diseases found that 0% included health information tailored to the Hui minority.
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