New workers, new workplace? Getting the balance right

Purpose With more and more digital natives entering the workplace, this paper looks to advise business about how they can implement successful social media strategies Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the article in context Findings With many companies just starting to appreciate how social media can fit into their business, new graduates have a huge role to play in passing on their digital fluency Practical implications This paper provides practical advise about how to implement and manage social media strategies. Social implications Social networking opens many doors. Whilst in the past networks were built through the exchange of business cards and face‐to‐face meetings, this has transferred to the digital sphere. Originality/value This is an original paper drafted for the readers of Strategic Direction . Social networking is a new channel of communication that businesses are taking advantage of, but they need to get the balance right.