Michelin-starred restaurants are renowned for their use of premium ingredients, and creatively flavored dishes that are consistently prepared to a high degree. Due to the benefits of sharing previous customers’ open experiences and opinions,online reviewshave grown in importance among future customers as online activities related to the purchase of restaurant services have increased. Online reviews serve as a route for knowledge and help clients perceive risk in a more manageable way. This study contributes to the decision-making processes –an important competitiveness factor of Michelin restaurants–by providing insights into contemporary European customers, who use digital platforms to share their real perceptions of these restaurants’performance across Europe.
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Durmishi et al. (2024) studied this question.
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