Pradeep K. Chintagunta, Vrinda Kadiyali, Naufel J. Vilcassim, Endogeneity and Simultaneity in Competitive Pricing and Advertising: A Logit Demand Analysis, The Journal of Business, Vol. 79, No. 6 (November 2006), pp. 2761-2787
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Chintagunta et al. (2006) studied this question.
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