Digital newspapers explore marketing on the Internet

Digital newspapers explores Internet as a new medium of marketing. Marketing on the Internet presents an interesting challenge for those experimenting with the digital newspaper format since the interaction with the customer is computer-mediated. It is possible that newspaper organizations will use Internet technology to apply new marketing approaches in their efforts to promote themselves. The different approaches that digital newspapers uses for marketing are, traditional revenue forms for newspapers, combined with new revenue forms made possible by the digital document. Forms are traditional advertising and subscription rates, digital document enabled filtering and retrieval, enhancing of the distribution chain and market-making. An implication for designers and developers of digital newspapers is that the technology must be in place to support information retrieval and the customized packaging of information content. Once the technological sophistication matures, there will likely be a shift, as digital newspapers look to the content as means to generate additional opportunities.