Structural Dynamism in the Concept of Self: A Flexible Model for a Malleable Concept

The self-concept is theorized to play an important role in many psychological processes. Numerous theories rest on assumptions concerning the differential accessibility of pieces of self-knowledge, but relatively little attention during the past decade has centered on examining the underlying structure of the self-concept that mediates such differences. In the present article, we suggest a new model of the self-concept that incorporates recent advances in knowledge regarding conceptual structure. We envision the self as a representation in working memory with inherently flexible content and organization. Initial empirical evidence supporting this view is reviewed and followed by a discussion of the implications of this model for many phenomena involving the self-concept.