Examining the Interlinkages among the Virtual Experiential Techniques Influencing Factors in the eCommerce Industry: An ISM and MICMAC Approach

Globally eCommerce potential is expanding at % of CAGR and accounts for % of global GDP growth as per the report generated by NASSCOM and Statista.On the other hand, the eCommerce industry's sustainability depends on rising consumer engagement using tailored virtual experiential techniques.Hence, this study focuses on the links among the factors that influence sustainable client engagement via virtual experiential approaches.After reviewing ABDC-indexed literature and utilising the nominal group technique, a list of parameters influencing virtual experiential methods was identified.The driving force-dependency quadrant graph is then built using cross-impact matrix multiplication, and the hierarchical structure of each factor is identified using the ISM soft approach.Resultantly, immersive technologies were identified as the main VET driver for generating long-term customer engagement.This study will help decision-makers create proactive plans and regulations to strengthen operational models and boost the eCommerce industry's sustainable growth.