The Marginal Revenue Product of a Women's College Basketball Player

This paper estimates the marginal revenue product of a premium women's college basketball player. Ordinary least squares estimates indicate that acquiring another one of these players generates nearly $250,000 annually for her team. Quantile regression estimates, however, show that these quantitative effects vary substantially across teams: Players at less successful programs generate little revenue for their team, while those at the elite programs generate considerable revenues. The results provide empirical evidence that schools may have the ability to capture economic rents from the best players at the top women's basketball programs.