An Evolutionary Evaluation of Design Components of a VLE to Promote Investment among the Risk Averse

In this globalized world developing countries strive for accelerated economic development through more active involvement in the economy. However, some societal characteristics appear to pose barriers to such attempts. In Sri Lankan society for example, risk averseness of the general population acts as a stumbling block to rapid economic growth. Due to the general reluctance to investing, the country’s economic growth is below expectations. In order to address one aspect of this malady, using past studies we have developed a learning environment that will promote investment among the Sri Lankan society in the context of stock market trading. This follow up work on a previously designed virtual learning environment (VLE) validates its effectiveness in improving users’ attitude to risk taking. We discuss how the system was validated and adjusted accordingly to cater to Sri Lankan society to promote trading in shares. This paper addresses the evolutionary evaluation of the pilot system OFFventure.lk through four phases of evaluation.