The impact of organisational culture research on the practice of public relations by regional television

This paper reviews organisational culture research and explores how it can aid the understanding of regional television organisations' practice of public relations. A comprehensive review of the organisational culture literature is made and frameworks based upon this understanding are argued by the authors to allow for a fuller appreciation of corporate culture and its implications for public relations policy and organisation. Drawing upon primary research in the UK broadcasting industry, the organisational structure and operations of Granada TV and BBC North are compared and contrasted using the methods outlined. The limitations are discussed and future research is suggested.