Pengaruh Promosi Penjualan Terhadp Minat Beli Es Krim Baskins Robbins

This study aims to determine and analyze the effect of promotion on consumer interest in buying in PT. Trans Ice Baskin Robbins cabang Transmart Juanda Bekasi. The sampling technique was determined based on the Slovin formula by distributing questionnaries to the consumer of method used is descriptive analysis method, statistical analysis method consisting of linearity analysis, partial significant test (t-test). The research data were analyzed based on the teory of Gozali and Sugiyono, then processed using SPSS 23.0. from data tested, it was found that partially promotion has a positive and significant effect on consumer interest in buying. Indicated by a significant value of t of 0.001 smaller than 0.005 (0.001<0.005) with a regression coefficient of 0.021.