Consuming communities: the neighbourhood unit and the role of retail spaces on British housing estates, 1944–1958

This article challenges perceptions about the origins and objectives of the ‘neighbourhood unit principle’ that emerged in 1944, by focusing on the location and purpose of shops. It argues that the positioning of retail spaces was central, but largely overlooked, to the socio-spatial schema that lay at the heart of the neighbourhood principle. Planners saw shops as a hub of face-to-face interaction, through which nebulous objectives like ‘community spirit’ might be engendered. However, planners did not account for the way that their need-based model of shopping might be undermined by the consumer habits of inhabitants and the changing objectives of retailers.