A New Window in Marketing: Digital Marketing

The rapid development of social networks and technology has led to major changes in the way businesses communicate with consumers. Internet and digital marketing have become important factors in campaigns to attract and retain customers. Digital marketing involves all marketing efforts made through an electronic device or the Internet. Digital marketing makes significant differences in the marketing of products / services and advertising activities compared to traditional methods, and also strengthens the key player role to enhance a strong corporate image and customer satisfaction. The adoption of digital marketing is critical for small businesses to reach customers at more competitive costs in tough competitive conditions in the markets, and to compete with competitors and larger businesses. The purpose of this article is to create a broad conceptual framework related to digital marketing. It is also to create a guide for business managers about digital marketing strategies, digital marketing channels and digital marketing advantages.