In 1999, Alan Bryman coined the term Disneyisation to make the case that more and more sectors of social and cultural life are coming to take on the manifestations of a commercial-style theme park. Using the principle theoretical components outlined by Bryman (theming; hybrid consumption; emotional performative labour; merchandising) and taking into consideration the views of 56 English football fans, this article considers how those Disneyised processes are received, interpreted, integrated and endured in practice. Combining theory with rigorous empiricism, implications for theorists and leisure providers are discussed.
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Kevin Dixon (2012) studied this question.
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