Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers

Based on the stimulus-organism-response (S-O-R) model, this study examined whether and which store environmental cues (S, i.e., ambient, design, social, and merchandise) increase consumer/store emotional attachment (O) and whether this attachment leads to store loyalty (R) in the context of a single-brand apparel store. To capture the consumer/store emotional attachment, the store love construct was used as the mediator between store environment and store loyalty. The results indicated that design and merchandise cues positively affected store love. Also, store love was determined to be a significant predictor of store loyalty.