Consumer researchers have had a long-standing interest in understanding the development of materialistic attitudes in different cultural settings. Using the life course paradigm as an overarching conceptual framework, this paper seeks to explain differences in materialistic values among young French consumers. Hypotheses derived from this paradigm are formulated and a survey of young adults is used to test them. The hypothesized relationships between exposure to television and peer communication about consumption during adolescent years and materialistic values held by the young French adults were supported, in line with previous findings in the United States based on cross-sectional data. However, socialization influences of television, peers, and family did not mediate the effects of family structure (intact versus dislocated) on materialistic values.
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Benmoyal‐Bouzaglo et al. (2010) studied this question.
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