Comprehensive diagnosis of productivity to a freight transportation company in the city of Villahermosa, Tabasco, Mexico, for an improvement proposal

The importance of marketing generates economic growth to people involved, in this way it also brings competitiveness in the market, bringing improvements in the innovation of new tools that facilitate the work of human being, also obtaining benefits such as continuous improvement and a better Economy for society, the present project aimed at the proposal of a marketing logistics model for the producers of Havana Chile of Villahermosa Centro. With the purpose of improving competitiveness in the state, in the same way to offer new training to the farmers of the Havana Chile, the diagnostic tools were designed according to the information obtained from the analysis of the interviews. Likewise, the results obtained from the analysis and development of the design of the logistics method of marketing will be attached, improving the supply chain.