Emergent Characteristics of Effective Cross‐Cultural Research: A Review of the Literature

This article identifies characteristics of effective research done in cross‐cultural environments; reviews the literature in the years following the publication of Oyserman, Coon, and Kemmelmeier's (2002) seminal article, challenging the basis for the description of cultures as individualistic or collectivistic; and summarizes major issues concerning research in a cross‐cultural environment and outlines how cross‐cultural research increases contextual understanding, shows sensitivity to language and culture, and takes a collaborative and flexible stance. How different research designs allow for greater inclusion of a variety of cultural perspectives and implications for practice are addressed.