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Recent Supreme Court decisions dealing with advertising by lawyers have focused new attention on the question whether lawyers perform services that are standardized or susceptible of standardization. The author examines the concept of standardization as applied to lawyers’ services and suggests five indicators that might reveal the extent to which such services are or could become standardized. He also discusses bow advertising could accelerate the standardization of lawyers’ services and briefly raises questions about what this will mean to lawyers and the public.
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David M. Engel (1977) studied this question.
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