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April 1, 1982International Journal of Advertising

Public Attitudes to Advertising

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In this paper research carried out between 1961 and 1981 is discussed.

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Michael Barnes (1982) studied this question.

synapsesocial.com/papers/6a727f706c240de38cdc6663 https://doi.org/10.1080/02650487.1982.11104842

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