The World Wide Web may become an important business tool to thousands of firms this year as it grows in size and capabilities. Many other firms wish to enter the age of cyberbusiness, but are unsure how to proceed. This paper addresses managerial and technical considerations when initiating a WWW project, with a focus on issues related to cost and control considerations, technical factors, security, web page design guidelines, standards, and trademark. This paper may serve as a guide to managers who choose to set up shop along the information superhighway.
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Warkentin et al. (1995) studied this question.
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