Contents: 1. Introduction Mihalis Kavaratzis and Gregory Ashworth 2. Place Branding Theory: A Cross-domain Literature Review from a Marketing Perspective Graham Hankinson 3. Is Corporate Branding Relevant to Places? Mihalis Kavaratzis 4. Place Marketing, Local Identity and Branding Cultural Images in Southern Europe: Nea Ionia, Greece and Pafos, Cyprus Alex Deffner and Theodore Metaxas 5. Branding Madrid: From 'Madrid Global' to 'Global Madrid' Maria Cristina Mateo and Gildo Seisdedos 6. Managing Otherness: The Political Economy of Place Images in the Case of Tuscany Nicola Bellini, Anna Loffredo and Cecilia Pasquinelli 7. Place-making or Place Branding? Case Studies of Catalonia and Wales Assumpcion Huertas Roig, Annette Pritchard and Nigel Morgan 8. Branding Aalborg : Building Community or Selling Place? Anette Therkelsen, Henrik Halkier and Ole B. Jensen 9. Mind the Gap: Reputation, Identity and Regeneration in Post Industrial Cities Myfanwy Trueman, Nelarine Cornelius, Mirza Mohammed Ali Baig and Joyce Liddle 10. The 'Be Berlin' Campaign: Old Wine in New Bottles or Innovative Form of Participatory Place Branding? Claire Colomb and Ares Kalandides 11. Place Satisfaction of City Residents: Findings and Implications for City Branding Andrea Insch and Magdalena Florek 12. Semiotics and Place Branding: The Influence of the Built and Natural Environment in City Logos Gary Warnaby and Dominic Medway 13 Personality Association as an Instrument of Place Branding: Possibilities and Pitfalls Gregory Ashworth 14.
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