This research seeks to enhance sustainability through amazing messages of consumption of green products on the social network. Using the research literature, interviews with the theoretical saturation approach, the exploratory factor analysis of the relevant model were made, and the relevant factors were classified into three main categories. Finally, the factors discovered were ranked by Friedman.16 factors for virus-related messages related to green product consumption were identified. These factors were constructed with three main variables: seduction, innovation, and unknown, with exploratory factor analysis. Then these 16 factors were ranked: more advanced and newer technologies representing nature's extraordinary power, such as the enormous energy of winds or waves and a new tip or trick. They have presented the highest priority for the viralization of a message through surprise. For the first time, this research seeks to find surprising factors that if they are used in messages related to green products, they become viral quickly and mainly on social networks between people. This research aims to help sustainable development with a viral message solution by surprising consumers for the first time.
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Sobhanifard et al. (2023) studied this question.