Are associative and propositional processes qualitatively distinct? Comment on Gawronski and Bodenhausen (2006).

The authors comment on B. Gawronski and G. V. Bodenhausen's (2006) associative-propositional evaluation model of implicit and explicit attitudes by examining the claims that (a) truth value is attached to propositions but not to associations; (b) pattern activation is qualitatively different from syllogistic structure of arguments; and (c) Pavlovian conditioning may be propositional, whereas evaluative conditioning is not. They conclude that despite surface dissimilarities between implicit and explicit attitudes both may be mediated by the same underlying process.