Digital networks such as the internet are facilitating and accelerating a change in the relationship between producers and customers. The change embodies a profound shift in power and ideology whereby people become co-producers of value rather than passive consumers. This transition is increasingly mirrored in US politics. Rather than simply choosing between competing candidates, the internet and web-based tools enable voters to become co-producers. In this nascent era of e-Democracy, there is a dearth of conceptual frameworks with which to make sense of the phenomenon. To fill this need, this paper explores how an open-source model of business and politics emerges, its stages and characteristics, and prospects for changing entrenched political processes.
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Berthon et al. (2007) studied this question.
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