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April 28, 2008Journal of Marketing Management

Factors affecting attitudes toward private labels and promoted brands

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Authors

TLTsung-Chi LiuCWChung‐Yu WangNational Cheng Kung University

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Liu et al. (2008) studied this question.

synapsesocial.com/papers/6a72df04f271d72d3a303f22https://doi.org/10.1362/026725708x306103
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