Eye-tracking the own-gender bias in face recognition: Other-gender faces are viewed differently to own-gender faces

Research on the own-gender bias in face recognition has indicated an asymmetrical effect: an effect found only in women. We investigated the own-gender bias, using an eye-tracker to examine whether the own-gender bias is associated with differential processing strategies. We found an own-gender bias in our female participants. Our eye-tracking analysis indicated different scanning behaviours when processing own- and other-gender faces, with longer and more fixations to the eyes when viewing own-gender faces. Our results favour the socio-cognitive model, whilst acknowledging the role of perceptual expertise in the own-gender bias.