Presents a detailed analysis of marketers' education levels, experience and language skills carried out among French, German, Italian, Swedish and British companies. Investigates whether the characteristics and qualities of export managers are significant factors in the implementation of successful exporting. Raises the important question of language skills, and suggests that British export marketers are particularly lacking in this area, proposing that this should be looked into.
No takes yet. Share an insight, caveat, or question.
Turnbull et al. (1985) studied this question.
Synapse has enriched one closely related paper. Consider it for comparative context: