Growth of E -Commerce, Strategy Adopted and Consumer Behaviour to It

In the current scenario E-Commerce increases day by day with a high growth rate. The growth of e commerce comes from various challenges faced by it. E-Commerce play important role in economic growth. In modern business E-Commerce is lifeline for business or also refers as WBC for any organization to grow globally. India is becoming a better market for the ecommerce sector. The rise in internet literacy has led to an influx of investment in e-commerce firms. The service provided online the internet network. Various transaction of money, funds are considered as Ecommerce. These business transactions can be done in four ways: Business to Business (B2B), Business to Customer (B2C) and Customer to customer (C2C), Customer to Business (C2B). The best definition of E-Commerce is a commercial transaction which is done over the internet.