Customers who purchased a household cleaning product from a door‐to‐door salesman were offered a monetary rebate after the sale. Customers accepted the rebate when it came from a company, but not when it came from the salesman. A second study replicated these findings and also showed that customers were reluctant to accept rebates that came from middlemen (suppliers). It seems likely that customers were more willing to accept money from the company than from other donors becausc they believed the company had higher income.
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Leventhal et al. (1972) studied this question.
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