Unveiling Pekon Way Empulau's Tourism Potential: West Lampung Youth's Creative Training in Destination Promotion

West Lampung's Pesisir Barat district has tourist attractions that remain undiscovered by the wider public, both domestically and internationally. The Pekon Way Empulau Ulu area in West Lampung has significant tourism potential, as it is situated on a high plateau and close to the beach. Additionally, the region boasts a rich and diverse cultural heritage. However, the local community has not optimally promoted the potential of the area. Meanwhile, the advancement of technology today will facilitate the promotion of tourism. Therefore, this community service project aims to empower youth to promote Pekon Way Empulau Ulu's tourist attractions through creative content creation training. The method used in this service is in the form of mentoring and direct practice. This mentoring and practice is given to the youth in the f Pekon Way Empulau. The results obtained from this service are that the community can create and form a creative and innovative mentality in the youth of Pekon Way Em Island Ulu. Increase the spirit of creativity and skills and the ability to create creative content in packaging advertisements on social media for youth to promote tourism in this area Pekon Way Empulau Ulu tour.