Attitudes toward Presidential Candidates and Political Parties: Initial Optimism, Inertial First Impressions, and a Focus on Flaws

Allyson L. Holbrook, Jon A. Krosnick, Penny S. Visser, Wendi L. Gardner, John T. Cacioppo, Attitudes toward Presidential Candidates and Political Parties: Initial Optimism, Inertial First Impressions, and a Focus on Flaws, American Journal of Political Science, Vol. 45, No. 4 (Oct., 2001), pp. 930-950