Purpose Case studies are a valuable, yet often undervalued vehicle for communicating applied industry‐related research data. The British Food Journal , along with other journals, regularly receives case study papers yet in general terms, instructions on how they are best written is lacking. The purpose of this article is to provide advice on writing case studies for publication in a food‐related journal. Design/methodology/approach Approaches to writing case studies in other subject disciplines were reviewed and adapted for reporting food related case studies. Findings Different forms of case studies are described and how they could be used to disseminate or communicate food related research/practitioner interventions is discussed. Suggestions for ensuring/maximising the quality of qualitative or quantitative case study submissions are presented. A template for writing case studies is provided and ethical considerations are discussed. Originality/value The article describes for the first time, advice and considerations on writing case studies for publication in a food‐related journal.
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Howard Lyons (2005) studied this question.
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