Introduction: Reconsidering Recycling

When citizens recycle waste, we consider this an act of responsible ‘green’ citizenship. Today's consumers query the environmental impact of their consumption. Shoppers wonder whether the goods they buy are properly recyclable; others translate their concerns for the environment into a daily practice of separating, storing, collecting and transporting reusable waste. Most European consumer-citizens have incorporated recycling into their daily routine. Today, modern recycling is usually seen as a product of the 1970s, when grass-root movements and environmental policies generated new consumer practices. The assumption is that recycling only gained widespread public support from industry, politics and consumers a few decades ago.